Trends shaping the industry

SUSTAINABILITY & ELECTRIFICATION

Increased climate change awareness is reshaping the global landscape, driving innovation and changing customer demand. Across sectors, the move toward electrification and low-carbon, resource-efficient solutions is clear. In parallel, scarce resources like water are imposing demands on responsible use and increasing the demand for smart watering solutions.

AUTOMATION & ROBOTICS

Automation is reshaping industries, enabling significant cost savings, as well as productivity, scalability and sustainability gains, through smarter, faster and more efficient operations. Technologies such as robotic lawn care, smart watering and autonomous construction solutions are more than operational equipment and tools, they are catalysts that provide competitive advantages and sustainable growth.

ONLINE & RETAIL

Customer behavior is shifting toward online channels, yet most sales in the Group’s core segments occur through physical dealers and retailers. Maintaining strong performance in traditional channels while expanding online capabilities will be essential to meet evolving expectations and secure long-term growth.

DIGITAL ACCELERATION, CONNECTIVITY & AI

The digital acceleration is transforming how businesses operate and deliver value. It enables productivity gains and new opportunities to differentiate offerings, from smarter products and automated workflows to datadriven insights and new business models.