Europe & Asia/Pacific
Husqvarna is a leading producer of forest, park and garden products in the Europe and Asia/Pacific region. The products are sold through a strong network of dealers and retailers. Husqvarna offers a broad competitive product range and strong global brands that are attractive to both consumers and professional users. Sales account for 50% of total Group sales.
Operations in this business area include development, production and sale of forest, park and garden products in the Europe and Asia/Pacific region. The products comprise five categories; handheld, wheeled, watering & hand tools, electric and accessories. The product range is comprehensive and competitive. Several global competence centers are devoted to maintaing a high rate of product development for both new and existing products. Priorities include greater investments in battery-powered products and to grow the commercial lawn and garden business.
The portfolio includes a number of strong brands. In addition to Husqvarna, Gardena and McCulloch, which are global premium brands, the portfolio includes Jonsered, Flymo, Klippo and Zenoah, which have strong positions in regional or local markets, or in specific product categories.
Products are sold mainly through dealers and retailers in the Europe and Asia/Pacific region. Sales to dealers comprise mainly high-end products, while retailers focus on products in the low- and medium-price segments. The strong distribution network has been developed over many years and is an important competitive advantage. Husqvarna is committed to continuously maintaining and strengthening relations with dealers. This includes enhancing delivery accuracy, improving access to replacement parts and offering improved training programs. Husqvarna is also increasing investments in brand-building at points-of-sale in terms of product displays and packaging.
End-users comprise three categories; Home and landowners; Professional landscape and ground care and Professional forest and tree care.
Electric lawn mowers and robotic lawn mowers are manufactured at a facility in the U.K. Watering products are manufactured at production facilities in Germany and in the Czech Republic. In China handheld products such as trimmers and chainsaws in the low-price segment are produced. In Japan and Brazil chainsaws and other handheld products are produced. In the new production facility in Poland walk-behind and ride-on lawn mowers are produced. In Sweden, trimmers, clearing saws , chainsaws and ride-on mowers are manufactured.