Stakeholder Dialogues
Constructive dialogues with our stakholders adds value to our sustainability management and help us prioritize among our issues.
Dialogues are conducted on the local level, with trade partners, end-users and local society, while dialogues with shareholders take place at Group level.
We also prioritize issues through different methods of assessing our major impacts on the society, the economy and the environment. Key among these is life-cycle assessment. We focus on the sustainability issues that are most material to the Group and our stakeholders. These issues are weighted in terms of their importance and relevance to our stakeholders.
| Stakeholder | Dialogues in 2012 | Key issues | How Husqvarna Group addressed the issue in 2012 |
| Shareholders, investors and analysts | Investor and analyst meetings Surveys and questionnaires |
Profitability Corporate governance Sustainable operations |
Updated the business strategy for 2013–2015 Announced cost improvement measures, including lay-offs New corporate governance structure implemented Strengthened the Sustainability Council by including all members of Group Management Code of Conduct further implemented in operations and towards suppliers |
| Employees | Annual employee and team survey Performance reviews Meetings with managers Unions and work councils | Safe and healthy workplace Fair compensation Career opportunities Gender diversity Talent attraction and retention Good environmental practice |
Strengthened the health and safety organization Updated the environmental policy Environmental management systems, ISO14001 Structured accident and incident reporting process More employees (67%) received an annual performance review, 84% of white collars and 53% of blue collars Conducted internal audits Continued with trainings and educations Held negotiations with unions |
| Potential employees | Career fairs and other meetings at selected universities Summer jobs Internships |
Career opportunities Fair compensation Safe workplace |
Employer branding strategy Offered internships Offered internship to members of the AIESEC organization Offered summer jobs Participated in the Swedish industry organization Teknikföretagen’s campaign offering internships to students |
| Suppliers | Local supplier meetings Audits aimed at selected suppliers |
Fair compensation Good cooperation Environment, health and safety (EHS) performance |
Supplier agreements Trained suppliers in the Code of Conduct Trained internal quality auditors in Environment, Health and Safety (EHS) Began monitoring and evaluating supplier’s EHS performance Updated Restricted Material List |
| Trade partners | Regular meetings and conferences Online trainings Education program for dealers, called the Husqvarna Academy |
High-quality products Innovative products Environmental performance Delivery on time |
Policy for product safety Innovation of product performance Continuous follow-up on dealers’ qualitative work |
| End-users | Focus groups Field tests Social media |
Quality products Environmental performance Safe products |
Launched battery products Expanded the robotic mower range with a model under the Gardena brand Continued to implement a CRM (customer relationship management) system Began having a more strategic use of social media |
| Society (non-governmental and governmental organizations), media | Participation in trade and industry organizations forums, such as Svenskt Näringsliv, Teknikföretagen, SNS, EGMF (European Garden Machinery Federation) and OPEI (The Outdoor Power Equipment Institute) Community engagement projects |
Community relations Human rights Transparency Risk and crises management Environmental performance Resource use Carbon footprint Legal compliance |
Reported to the Carbon Disclosure project Engaged in several local community engagement projects, such as; – workshop for volunteer firefighters in Russia, – U.S supported Habitat for Humanity, The Salvation Army and Hinds Feet Farm, The American Heart Association, Project Evergreen and more. – Germany donated 1 Euro for each product sold from the new GARDENA Terraline™ to a tree planting project. |