Together with our stakeholders

Constructive dialogues with our stakeholders adds value to our sustainability management and help us prioritize among our issues.

Dialogues are conducted on the local level, with trade partners, end-users and local society, while dialogues with shareholders take place at Group level.

We also prioritize issues through different methods of assessing our major impacts on the society, the economy and the environment. Key among these is life-cycle assessment. We focus on the sustainability issues that are most material to the Group and our stakeholders. These issues are weighted in terms of their importance and relevance to our stakeholders.

Stakeholder Dialogues in 2013 Key issues How Husqvarna Group addressed the issue in 2013
Shareholders, investors and analysts

Capital Markets Day
One-on-one meetings with investor and analysts
Seminars with the investment community
Surveys and questionnaires

Corporate governance
Sustainable operations

Announced cost improvement measures, including redundancies
Updated Code of Conduct and other compliance policies
Code of Conduct further implemented in operations and towards suppliers
Participated in seminars on human rights and corruption


Management meetings
Annual employee team survey
Performance reviews
Meetings with managers
Unions and work councils

Strategy 2013-2015
Safe and healthy workplace
Fair compensation
Career opportunities
Gender diversity
Talent attraction and retention
Good environmental practice

Top Management Meeting focusing on the stretagic roadmap and on strategic initiatives
Strengthened the health and safety organization further
Environmental management systems, ISO14001
Structured incident reporting and corrective action processes
Strengthened focus on the process for annual performance review
Internal audits
Continued trainings and educations
Held negotiations with unions

Potential employees Career fairs and other events at selected universities
Summer jobs
Trainee program
Career opportunities
Fair compensation
Safe workplace
Launched global trainee program
Employer branding strategy
Offered internships
Offered internship to members of AIESEC
Offered summer jobs
Suppliers Global conferences
Local supplier meetings
Audits at selected suppliers

Fair compensation
Environment, health and safety (EHS) performance

Written supplier agreements
New manual for supplier sustainability requirements
Updated Restricted Material List
Trained suppliers in the Code of Conduct
Trained internal quality auditors in Environment, Health and Safety (EHS)
Monitoring and evaluated supplier’s EHS performance

Trade partners Regular meetings and conferences
Online trainings
Training program for dealers - Husqvarna Academy
High-quality products
Innovative products
Environmental performance
Delivery on time
Increased sales
Revised policy for product safety
Innovation of product performance
New concept to guide consumers better when choosing handheld products
Best dealer practices collected
Roadshows focusing on robotics
End-users Focus groups
Field tests
Social media
Quality products
Environmental performance
Safe products
Continued focus on innovations with new organizational set-up
Launched more battery products
A common customer relationship management system covering several countries as well as Construction
Society (non-governmental and governmental organizations), media

UN initiatives
Trade and industry organizations
Community engagement

Community relations
Human rights
Risk and crises management
Environmental performance
Resource use
Carbon footprint
Legal compliance

Became members of UN Global Compact
Reported to the Carbon Disclosure project (CDP)
Participation in trade and industry organization forums such as Svenskt Näringsliv, Teknikföretagen, SNS, EGMF (European Garden Machinery Federation) and OPEI (The
Outdoor Power Equipment Institute)
Meetings held with local communities around production facilities
Involved in several local community engagement projects