Competitive product offering
Husqvarna Group has a broad and competitive product offering with leading market positions and an innovative history in many areas. Success is built on continued investments in user-focused product development to maintain technological and innovative product leadership.
The Group's goal is to be the leader in its core areas. However, maintaining a strong partnership with customers involves providing a complete product range, which includes also offering competitive products outside of the core areas.
Innovation key for growth and margin
Growth and margin is primarily driven by continued release of high quality, high performing products for professional users, as well as attractive and optimized products for consumers.In addition, margins will benefit from initiatives to reduce costs. Achieving growth also requires a differentiated product offering for the various distribution channels as well as for different brands.
Extensive resources for product development
Husqvarna has extensive resources and advanced competence for product development. A global common process for product development based on consumer insight, ensures innovation, realization of cost synergies, quality and precision in launch of new products. Expertise in engine technology for two-stroke engines is one example where the Group has achieved a leading position in the global market. An area with promising growth potential, receiving increased focus, is electric products including battery-powered products.
Initiatives for increased efficieny
A prerequisite for successful cost-out activities is to reduce complexity by exiting selected non-core segments and by pruning the portfolio within the different product categories. A reduction in product platforms together with increased efforts in design for manufacturing will facilitate cost-out initiatives in manufacturing and purchasing. Products are becoming increasingly more global or regional which is also creating additional opportunities for reducing the number of platforms and local variants thus creating potential for lower development costs per sold unit.