Strategy

The Group’s strategy involves improving internal efficiency throughout the entire supply chain, in order to create a framework for increased investments in product development and brands that will further strengthen the Group’s position.

The strategy is based on the Group’s strategic pillars; strong global brands, competitive product offering, efficient global distribution network and a flexible supply chain.

The Group´s strategic pillars

Strong global brands: By prioritizing Husqvarna and Gardena in terms of brand investments and brand innovation, gradually expand the McCulloch brand, limit tactical and regional brands and only pursue private label if it spreads cost or support the branded business, the aim is to increase sales under premium brands.

Competitive product offering: By reducing the number of product platforms, exit selected non-core segments and target investments to core product areas and battery technology the aim is to sustained product leadership.

Efficient global distribution network: By introducing a new pricing model and improve after sales solutions and utilize on-line webtools the aim is to grow dealer channel sales.

Flexible supply chain: By consolidation of production facilities and warehouses, component and material standardization and thereby reduce complexity the aim is to lower cost for sourcing and increase flexibility.