Strategy

The Group’s strategy involves improving internal efficiency throughout the entire supply chain, in order to create a framework for increased investments in product development and brands that will further strengthen the Group’s position.

The strategy is based on the Group’s primary strengths; strong brands, efficient global distribution network, a broad product offering and a flexible supply chain.

The group´s primary strengths

Strong brands: By reducing the number of brands, implementing a global design strategy and concentrating brand investments to core brands and markets Husqvarna aims to increase sales of premium brands.

Efficient global distribution network: By improving product service and training programs for dealers, improve spare parts availability and consolidation of sales back office administration to one location per country Husqvarna aims to increase dealer channel sales, reduce cost and have a more efficient customer service.

Broad product offering: By maintaining a high rate of product development, optimize R&D and focus on consumer-driven innovation Husqvarna aims to grow sales, increase market shares and reduce time-to-market.

Flexible supply chain: By reducing the number of production facilities, transfer production to low-cost countries and the implementation of a lean manufacturing program Husqvarna aims to increase flexibility, lower the production costs and improve the delivery accuracy.