Husqvarna Group comprises three business areas; Europe & Asia/Pacific, Americas and Construction.
Europe & Asia/Pacific
The business area comprises sales of forest, park and garden products to dealers and retailers in Europe and Asia/Pacific. Most sales take place in Western Europe, but Eastern Europe is gaining more importance. The Asia/Pacific region represents a small share of the business area's sales. Leading brands are Husqvarna, Gardena, McCulloch, Jonsered and Flymo.
The business comprises sales of forest, park and garden products to retailers and dealers on the American continents. Most sales take place in the U.S. and Canada. Latin America accounts for a minor share, with Brazil being the most important market. Leading brands are Husqvarna, WeedEater and PoulanPro.
The business area comprises sales of light construction products and diamond tools for cutting, drilling, polishing and demolition of hard materials. Customers are mainly rental companies, dealers and contractors within the construction and stone industries. Most sales take place in Europe and North America, with increasing business in the emerging markets. Leading brands are Husqvarna and Diamant Boart.