Our business
Husqvarna Group comprises three business areas; Europe & Asia/Pacific, Americas and Construction. The operative organization comprises five business units; Product Management & Development, Manufacturing & Logistics, Sales & Service Europe & Asia/Pacific, Sales & Service Americas and Construction.
Manufacturing & Logistics have the responsibility for all manufacturing activities in Europe and Asia, logistics globally, environment and manufacturing engineering. The business unit is also overall responsible for coordinating the Group´s manufacturing activities. Manufacturing Americas is included in business unit Americas.
The business unit Product Management & Development will focus on product development activities including R&D, Design and Quality for Europe & Asia Pacific and Americas.
Europe & Asia/Pacific includes selling of forest, park and garden products to retailers and dealers in the Europe and Asia/Pacific region. Europe & Asia/Pacific accounted for 54% of the Group´s net sales 2011.
Americas includes selling of forest, park and garden products to retailers and dealers in North- and Latin America Americas accounted for 37% of the Group´s net sales 2011.
Business area Construction includes development, production, logistics, marketing and selling of machines and diamond tools for the construction and stone industries. Construction accounted for 9% of the Group´s net sales 2011.
Forest, park and garden products comprises five product categories; Ride-on products (mainly riders, garden tractors and zero turn mowers), Walk-behind products (mainly lawn mowers, robotic mowers, tillers and snow throwers), Handheld products (mainly chainsaws, trimmers, clearing saws, blowers and hedge trimmers), Watering products (mainly water hoses, couplings and sprinklers) and Accessories and Garden tools (mainly accessories, spare parts and garden tools such as saw chains, mower blades, safety equipment and clothes).
Machines and diamond tools for the construction and stone industries include products such as power cutters and related diamond tools, floor saws, tile and brick saws, demolition robots, machines for polishing and grinding and diamond tools for the stone industry.
