Three business areas
The Group's business comprises three business areas; Europe & Asia/Pacific, Americas and Construction.
Europe & Asia/Pacific
The business area develops, manufactures and sells forest, park and garden products to dealers and retailers in Europe and Asia/Pacific where the Asia/Pacific region represents a small share of the business area's sales. Leading brands are Husqvarna, Gardena, McCulloch, Zenoah, Jonsered and Flymo.
The business develops, manufactures and sells forest, park and garden products to dealers and retailers in North and Latin America. Most sales take place in the U.S. and Canada. Latin America accounts for a minor share, with Brazil being the most important market. Leading brands are Husqvarna, WeedEater and PoulanPro.
The business area develops, manufactures and sells mainly light construction products and diamond tools for cutting, drilling, grinding, polishing concrete, steel, natural stone and other hard materials. Customers are mainly rental companies, dealers, contractors within the construction and companies eithin the stone industry. Most sales take place in Europe and North America, with increasing business in the emerging markets. Leading brands include Husqvarna and Diamant Boart.