About

The Husqvarna Group is the world's largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors. The Group is also the European leader in consumer watering products and one of the world leaders in cutting equipment and diamond tools for the construction and stone industries. The product offering includes products for both consumers and professional users. The Group's products are sold via dealers and retailers in more than 100 countries.

Husqvarna Group's product offering

Husqvarna Group's product offering covers a wide spectrum of applications for consumers and professional users within the following product categories:

  • Ride-on products – mainly riders, garden tractors and zero-turn mowers.
  • Walk-behind products - mainly lawn mowers, robotic lawn mowers, tillers and snow throwers.
  • Handheld products – mainly chainsaws, trimmers, clearing saws, blowers and hedge trimmers.
  • Watering products – mainly water-hoses, couplings and sprinklers.
  • Accessories and garden tools – mainly accessories, garden tools and spare parts such as saw chains, mower blades, safety equipment and clothes.
  • Construction products - mainly power cutters, floor saws, drilling equipment, wall-wire saws and a complete range of diamond tools.

Brands

Husqvarna, Gardena, McCulloch and Diamant Boart are the Groups’s core brands. There are also regional and tactical brands.

The market

The global market for Husqvarna's products is estimated at approximately SEK 150 billion annually. North America accounts for approximately 60% of this market, Europe for more than 30%, and the rest of the world for less than 10%.

Demand is driven overall by the general economy, the level of activity in the forest and construction industries, and private consumption of household capital goods. Average annual growth in global demand is estimated by Husqvarna Group at 2-3% in terms of volume over a business cycle. Strong local variations may occur as a result of weather conditions, primarily regarding garden equipment.